How we develop skincare

The development process takes place on Djursland. Each process starts by defining the standards and criteria the products must live up to – and efficacy and sustainability are always paramount.

At step two the first product sample is assembled. The sample is then sent out to approx. 50 people from our test panel, who evaluate the product on a wide range of parameters. We then evaluate the result of the test to determine whether we are satisfied with the result, or if something calls for further optimization. The process of developing samples and performing multiple tests is repeated over and over until we are satisfied with the result.

To give you an idea of how long this process can be, during the development of the hydra calm face cream, we needed to repeat the process a full 14 times before we reached the desired result. So, each product has to go through the eye of a needle, in order to live up to all standards and criteria. No exceptions.